The debate of engaging in niche marketing vs product diversification goes a little back in time.
With the emergence of COVID, almost all daily activities have suffered major setbacks. Due to the lack of physical contact and health-mandated quarantines, proper socializing seems to have become a thing of the past.
The current method of launching a successful business has come a long way. The fundamental change that occurred here was how companies engaged their staff. Along the same lines, the notion of worker recognition awards emerged.
Whether you are recognizing someone at work or in the family, acknowledging someone has importance. It tells them that you notice the work they are doing, but it is a way of showing that you appreciate them. There are different types of recognition, and you must find which one they appreciate the most.