About Us

At Dell Awards, quality products and friendly, reliable service have always been our hallmark. Our specialty is creating high quality custom awards and recognition products by blending cutting edge technology with years of experience. Established in 1960 in San Diego, CA, we have great pride in our tradition and workmanship as well as our innovations in contemporary awards . We offer an extensive line of corporate awards which includes custom engraved plaques, beautifully designed acrylic awards and breathtaking crystal and glass trophies. In addition to our engraving services, we excel in recognition items such as name badges, lapel pins, and executive giftware for your deserving awardee. Thank you, we appreciate the opportunity to earn your trust and help celebrate your achievements.

Mission Statement

Our mission is to provide the best quality award and recognition products with the highest level of service to our clients. Our goal is to build a lasting relationship with each of our customers by respecting their wishes and earning their trust. We strive to continually offer unique and creative designs to honor the individual spirit of each recipient. We make a commitment to honor our clients with exceptional customer service and on-time delivery. We pledge to give back to our local and global community through personal involvement and charitable actions. Our success will be measured by our customers’ satisfaction.


Dell Lake and his cousin, Ron East settled in Lemon Grove, California in the early 1950's. Both men and their wives were avid Square Dancers. Dell and Ron soon became recognized as accomplished Square Dance Callers in San Diego and their Electronics business began selling records, turntables and P.A. systems. Dell's basement was transformed into a workshop for making resin-molded square dance and "fun" badges for the local clubs.

As their business grew, DelRon's eventually dropped the electronics and resin molds and went into the engraving business with plastic badges being their main product. Ron decided to move on and Dell and his wife Stella began making awards for the community. They moved the business from a small corner in the local movie house to a commercial building on Broadway and continued to successfully grow. In the 1970's, the name changed to Dell Enterprises and moved to a much larger location, still on Broadway in Downtown Lemon Grove in San Diego County. Through hard work, determination, good service and quality workmanship, the Lakes built the goodwill and outstanding reputation that is still evident today.

In 1985, twenty-five years later, Dell and Stella retired and handed the keys to longtime employee and friend, Mike Telles. Armed with the respect, work ethic, knowledge, customer service and technical skills instilled from years of working with the Lakes, Mike and his crew have taken Dell Awards to the next level. Combining the latest technology with traditional craftsmanship and exciting new innovations, Dell Awards is ready to help you with all your awards and recognition projects.

Dell & Stella Lake
Our Founders

Dell Awards Founders, Dell and Stella

Our Videos

Please enjoy the following Dell Awards videos. We will continue to add video content regarding our history, staff, products, and general interest segments regarding awards and those being recognized for their accomplishments.


Our Articles Section includes a feature story on Dell Awards from the December 2020 Insights international trade magazine published by the Awards and Personalization Association (APA). This is the organization for retailers and suppliers in the awards and personalization industry. Read about our history, goals, and experiences in the Retailer Profile From Square Dancing to Celebrating 60 – Dell Awards.